Elon Musk using Twitter to Grow Branding

Elon Musk is this generation's biggest entrepreneur he was behind companies like Tesla and SpaceX which have been in the public eye for a long time. Musk’s plans have been ambitious with every company he is a part of which has led him to innovation and disruption. However, currently, Musk has joined a new company which is the social media platform Twitter. Musk used Twitter before becoming a part of the company which caused him to change the platform of what it was previously. Musk turned Twitter into a platform that has different communication and promotion methods. Musk uses Twitter to tease new products, communicate with his followers, and make predictions of the future as well.

Due to this having Musk, be part of Twitter has led to a huge impact on the way social media can be used for entrepreneurs' or companies' benefits. From this, we learn that a person can turn themselves into a brand on social media. By doing so they can reach out to many people. Other people should follow suit of Elon Musk if they are looking to grow their brand. Another individual is Dallas Mavericks owner Mark Cuban, who has also used social media to grow his brand/presence. If people continue to use social media and interact with the public it would not require a large sum of money in branding because their branding is their own personality.