Warner Brothers Continuous Rebranding

 

Warner Brothers is one of the largest entertainment companies. Over the years the company has seen highs and lows over the years. However, they do have one problem which is their failure to rebrand themselves. Warner Brothers has many iconic franchises like Harry Potter, Scooby Doo, and DC Comics. Even such great franchises are failing at reinventing their image and being a top company in the entertainment industry. The biggest reason for Warner Brothers failure is that the company lacks a clear vision and idea of which direction they need to go in.

Warner Brothers has still created amazing films like The Batman, The Joker, and Aquaman however they still lack a brand identity. Warner Brothers has attempted to rebrand themselves because companies like Marvel Studio, and Disney have been successful at rebranding. Not only that but the company keeps attempting to rebrand rather than continue to attract audiences to the current path they are on. Warner Brothers are only able to hold onto their audience so many times as they keep rebranding because fans are attached to certain franchises and characters. Which is why they are committed to watching those moves/shows. Until Warner Brothers does not commit to one method of branding they will continue to lose audiences and money over time.