Kia and Effective Rebranding

Kia’s rebranding has been considered very effective around the world. Kia is a Korean car company that became popular in the United States of America in the early 2000s because its price point and reliability. However, the company had many flaws one of which was bad design. In 2020 they had rebranded by doing a new logo, changing their identity, and new purpose. Kia’s new logo looks minimalistic, which is what many companies are currently attempting to do. Not only that but the new cars are designed to look sleek, and futuristic, which is a change from the previous design.

The rebranding that was conducted by Kia is effective. The new logo was accepted by consumers because of how modern and sleek it looks. Currently the new Kia electric car has been appreciated for its design and features which people call it one of the best electric cars on the market. The benefit of this is that Kia has seen an increase in sales from previous years which means that the rebranding has been a success.