Bollywood Marketing Concepts

Bollywood is an entertainment industry that has been growing around the world. As the industry continues to grow the methods of marketing have changed over the years. Currently, Bollywood has changed its marketing methods from the traditional methods which are innovative and targeted to different groups. The biggest marketing change that Bollywood is conducting is using social media platforms. They use social media platforms like Facebook, Twitter, Instagram, and YouTube to promote movies, release teasers, and trailers, and connect with fans. By doing so they can showcase a variety of people. This also allows for direct interaction with the filmmakers and the audience which creates buzz for movies.  

Not only social media but filmmakers now hold promotional events, fan screenings, and interactive sessions with the cast and crew which allows for excitement and publicity. Many actors also began doing cross-promotions. Some collaboration methods are with brands, being in popular Indian Tv shows, and having other actors from Bollywood, South Indian movie industry as well. By doing this they can reach out to a variety of groups from North or South India, and even other countries. These marketing concepts have allowed Bollywood to grow and become a large entertainment industry.