AI and the Impact on Music Marketing

 

AI has been making a huge impact in multiple industries, and music marketing is one of those as well. AI has impacted the way music is marketed, distributed, and consumed by the public around the world. With AI music marketing can create ads and collect data to make decision-making in the industry simpler. AI can gather and evaluate large amounts of data, including social media, streaming data, and purchase history. All this would lead to marketing campaigns for specific target audiences. By using AI music markets can increase public engagement and increase sales.

Not only that but AI in the music industry has changed the way music is produced, distributed, and consumed. AI is used by platforms like Spotify, Apple, Title, and Prime Music. All these streaming services use machine learning algorithms to create personalized music choices from an individual’s listening preferences. Streaming services implementing this have increased customers' discovery of new music, engagement, and listening experience.