AI and the Impact on Airline Branding

 

AI has been growing over the years and has revolutionized the airline industry, especially in branding. With the help of AI, airlines are able to enhance their customer experience and engagement which allows for increased operational efficiency. The biggest impact AI had was the ability to personalize the customer experience. AI can gather customer data and behavior to create advertising and marketing that is personalized to each customer's preferences and needs. With that, it would lead to more personalized and engaging relationships between the airline company and the customer.

One instance is that airlines use AI chatbots to communicate with customers in real-time, this leads to personalized recommendations and answer any questions swiftly. Not only that but AI benefits airlines because they are able to predict the demand for a specific route and fluctuate their pricing and capacity properly. This optimizes resources and increases profits while having a great customer experience at the same time. Lastly, AI allows airlines to easily process baggage handling, flight schedules, and maintenance of aircraft which leads to efficiency.